Sure Petcare SureFeed microchip pet feeder with sealed lid in white

Rank #2 in Best Automatic Cat Feeder 2026: 10 Ranked on Power Backup

Sure Petcare SureFeed Microchip Pet Feeder with Sealed Lid

£114.99 4.4 from 13,007 Amazon ratings
Check price on Amazon

Price and rating as shown on Amazon when we collected them. Both change.

The SureFeed is the microchip-controlled feeder here and the most reviewed product in this ranking. Its listing describes a feeder with a sealed lid and a microchip sensor, supplied with an RFID collar tag, a grey bowl, a split grey bowl and a mat, under model number 194705, and works for wet and dry food.

The microchip sensor is what makes it different from every timer feeder on this list: the lid opens for the animal wearing the registered chip and stays shut for everyone else. For a household with a prescription-diet cat and a greedy housemate, that is the entire point. At the time of collection it carried 13,007 ratings at 4.4 stars. Everything here comes from the Amazon listing rather than our own testing.

How those 13,007 ratings break down

An average hides its own shape. This is the spread behind the 4.4 stars.

5 star
73%
4 star
13%
3 star
6%
2 star
2%
1 star
6%

Specification

Exactly as published on the Amazon listing, field for field.

Target Species ['Cat', 'Dog']
Brand Name SureFlap
Recommended Uses For Product Multiple Pets
Included Components 1 x RFID Collar Tag, 1 x Grey Bowl, 1 x Split Grey Bowl, 1 x Grey Mat
Batteries are Included No
Are Batteries Required Yes
Country Of Origin China
Dog Breed Size Medium
Number of Items 1
UPC 812472020086
Global Trade Identification Number 00812472020086, 05060180391324
Age Range Description All Life Stages
Breed Recommendation Small, Medium Breeds
Manufacturer Sure petcare
Model Number 194705
Manufacturer Part Number 194705
Best Sellers Rank 3,319 in Pet Supplies (See Top 100 in Pet Supplies) 5 in Automatic Feeders for Cats
ASIN B00O0UIPTY
Customer Reviews 4.4 4.4 out of 5 stars (13,007) var dpAcrHasRegisteredArcLinkClickAction; P.when('A', 'ready').execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( 'acrLink-click-metrics', 'click', { "allowLinkDefault": true }, function (event) { if (window.ue) { ue.count("acrLinkClickCount", (ue.count("acrLinkClickCount") || 0) + 1); } } ); } }); P.when('A', 'cf').execute(function(A) { A.declarative('acrStarsLink-click-metrics', 'click', { "allowLinkDefault" : true }, function(event){ if(window.ue) { ue.count("acrStarsLinkWithPopoverClickCount", (ue.count("acrStarsLinkWithPopoverClickCount") || 0) + 1); } }); }); 4.4 out of 5 stars
Special Features Microchip Sensor

What buyers actually say

Quoted from customer reviews on Amazon

Verified purchase

“Wow. I have a skinny modern Siamese and a new rescue American Burmese. Siamese eat little and regulate their food. Burmese are a dustbin.My Burmese is getting fat. When I had only the Siamese, she had a dispenser so she had unlimited dry food. But of course her new cat sister thought it was Xmas.So something had to done, and this product seemed to be the answer. At 2 for £180 I took the plunge.The instructions supplied are pants. There is a download though.To save you some time, it’s easy. Put in the 4 batteries not supplied (😵) and it’s ready to go. Press the open button and fill up the bowl. Worth noting, there is a full bowl and a divider one included for two types of food. Place the rubber mat down.Underneath there is a switch. 1, 2 & 3. This is the speed the door closes when the cat is gone. It’s in about 10 second increments.Then press the + button and hold it down. The door opens. Place the tag supplied at the food bowl and it’s paired. The door closes.There is a training mode which opens the door in increments. The only thing explained in the supplied instructions. I didn’t use it. Both are orientals and figured it out fast.The movement is very quiet and both units work with only the paired tag. Apparently it works with the chip in the cat (if they are chipped) but I like the tag option. I presume pairing is the same but you have to grab the cat and get it to the bowl.For some that may not be easy 🤣 and in my opinion may stress them to the object.Anyway, it’s great. Not cheap but enables me to reduce my Burmese’s waistline and stop her stealing her sisters food.I like the accessories. You can get different coloured bowls and mats. Even a guard to stop clever cats getting under the door. We will see.It seals the bowls pretty well too. Stops flies and drying out.All in all, it’s great. If you need this, you are already sold.”

Big Sean P
Verified purchase

“This is working really well. My two kittens kept eating senior cats food making senior cat very grumpy. He has found this really easy to use, no training necessary just took to it straight away. Easy set up, took less than a minute. Kittens aren’t able to get into it at all. Even if a kitten goes near him at the time he’s eating it closes. Really happy with it. Only downside is it takes batteries rather than being rechargeable.”

Sophie Gurman

What it is up against

The rivals it was ranked against in Best Automatic Cat Feeder 2026: 10 Ranked on Power Backup.

Questions people ask

How does it identify the cat?

Through a microchip sensor, with an RFID collar tag supplied.

Does it have a sealed lid?

Yes, a sealed lid is named.

What is included?

One RFID tag, a bowl, a split bowl and a mat.

Does it work with wet food?

Yes, the listing says it works for wet and dry food.

How many ratings does it have?

13,007 at the time of collection, averaging 4.4 stars.

What is the model number?

194705, as listed.

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