Dr John Puppy Dry Dog Food Chicken 10kg

This is the 10kg bag of Dr John Puppy from Gilbertson & Page, ranked second in this guide. At £21.99 it sits £6.99 above the cheapest headline price in the set, and it works out at £2.20 a kilo — the lowest per-kilo figure in the article, where the three lowest-looking prices (£15.00, £15.99 and £16.12) come to £7.50, £8.00 and £10.75 a kilo. The listing gives it 4.5 out of 5 from 2,491 ratings, and describes a chicken-flavour dry kibble with 27% protein, 15% fat and salmon oil for Omega-3.

The listing does not agree with itself in several places. The country of origin field says China, while the benefits field says UK-made with local ingredients. The item form is dry kibble, but the diet type field says Raw. The breed recommendation is all breed sizes, while the dog breed size field says Small. The ingredient claim reads Organic and the special ingredients field reads Natural. On ratings, the breakdown shown on the page covers 100 entries while the headline figure is 2,491, so that split is a percentage rather than a count of buyers. Everything here is taken from the Amazon listing — we have not tested this food ourselves.