Rank #4 in Best Kids Electric Toothbrush 2026: 9 Ranked, Two Listings Contradict Themselves
Seago SG977 Kids Electric Toothbrush, Blue
Price and rating as shown on Amazon when we collected them. Both change.
The Seago SG977 is a battery-powered kids' electric toothbrush issued in blue, priced at £16.99, and it takes fourth place in this guide. The listing gives it 4.5 out of 5 from 3,847 ratings and a best sellers rank of 24th in Children's Power Toothbrushes. On the page it offers 24,000 VPM, a 2-minute timer with 30-second reminders, coloured LED lights plus a white observation light so parents can check the clean, four brush heads, soft nylon bristles and an IPX7 waterproof rating, with one AAA battery said to last up to 150 days.
Two things stand out when you line the fields up against each other. The first is that this listing does not overreach: the settings field reads 1, and no bullet point claims a second cleaning mode — which is not a given in a guide where another brush advertises five modes and then records one. The second is a straight contradiction. The fifth bullet says one AAA battery is not included. The included components field on the same page lists "Battery, Cover". Both cannot be true, and the listing does not say which is. The 4.5 average does at least add up: the breakdown shown is 76% five-star, 11% four-star, 6% three-star, 3% two-star and 4% one-star, which lands on 4.5 from 3,847 ratings. Everything on this page comes from the Amazon listing as we saw it, not from a brush we tested.
How those 3,847 ratings break down
An average hides its own shape. This is the spread behind the 4.5 stars.
Specification
Exactly as published on the Amazon listing, field for field.
| Price | £16.99 |
|---|---|
| Rating | 4.5 out of 5, from 3,847 ratings |
| Number of settings | 1 (as listed) |
| Included components | Battery, Cover (as listed) |
| Battery in the bullet points | One AAA battery, not included (as listed) |
| Vibration | 24,000 VPM |
| Waterproof rating | IPX7 |
| Best Sellers Rank | 24th in Children's Power Toothbrushes |
What buyers actually say
Quoted from customer reviews on Amazon
Verified purchase“This is an excellent toothbrush - highly recommended.My little girl used to really struggle to brush her teeth independently for 2 minutes. This one has a feature where it pulses after 30 seconds, so she's learning how to brush each section for 30 seconds then to move on to the next section.She loves the flashing colourful lights too!It's a perfect size and the brush is nice and gentle for her teeth and gums.We previously had the Oral B kids brush and it was forever getting mouldy. This one is so much easier to clean and nothing is 'hidden' so no fears about mould.”
Verified purchase“Brilliant item, my daughter loves the lights and the fact it has an timer built in is brilliant. Comes with changable brush heads, and good quality”
What it is up against
The rivals it was ranked against in Best Kids Electric Toothbrush 2026: 9 Ranked, Two Listings Contradict Themselves.
Questions people ask
How many cleaning modes does the Seago SG977 have?
The listing's own settings field says 1, and none of the five bullet points claims a second mode, so the Seago SG977 is a single-setting brush running at 24,000 VPM.
Is a battery included with the Seago SG977?
The listing disagrees with itself. The fifth bullet says one AAA battery is not included, while the included components field lists "Battery, Cover" — check with the seller before ordering if that matters to you.
How long does one battery last?
Seago says one AAA battery provides up to 150 days of brushing.
What age is the Seago SG977 aimed at?
The title says aged 3 years and up, and the age range field is recorded as "Kid".
Does the Seago SG977 have a timer?
Yes. The listing describes a 2-minute timer plus 30-second interval reminders to prompt a change of brushing area.
How much evidence sits behind the 4.5 rating?
The listing shows 3,847 ratings, split 76% five-star, 11% four-star, 6% three-star, 3% two-star and 4% one-star, which works out at the 4.5 the page displays.
Comments
Reader comments are not checked against the manufacturer's claims above.
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