Rank #9 in Best IPL Hair Removal Devices 2026: 10 Ranked, Two at £109.99
Braun Smart IPL Skin i-Expert PL7321
Price and rating as shown on Amazon when we collected them. Both change.
Braun's Smart IPL Skin i·expert PL7321 sits at number 9 in this guide and is the dearest device named in it at £449.99 — above the £269.98 Ulike Air 10, and around four times the two £109.99 models that both quote 21 joules per flash. What the Braun listing does not quote is an energy figure of any kind. There is no joules number, no flash count and no lamp life anywhere in the bullets, the specifications or the reviews we were given, on the most expensive device here. The headline claims — "up to 6 years* free from hair", "visible results from the 1st use**", "full-body sessions in 10 min***", "requires only 2 sessions per month, for 3 months****" — all carry asterisks, and the small print that would explain them is not present in the listing data we have.
The rating figures on the same page do not agree either. The listing shows 4.8 out of 5 from 84 ratings, but its histogram runs 83 five-star, 14 four-star and 3 two-star, which adds to 100 — and 4.8 is exactly what those 100 bars work out to. One figure is the headcount, the other is the chart, and they sit 16 apart. For a device sold on a smart sensor, a connected app and a 2-year warranty, the numbers in the advert are the ones worth reading twice.
Everything below comes from the Amazon listing for the Braun PL7321, not from any testing we carried out.
How those 84 ratings break down
An average hides its own shape. This is the spread behind the 4.8 stars.
Specification
Exactly as published on the Amazon listing, field for field.
| Price | £449.99 |
|---|---|
| Rating | 4.8 out of 5 from 84 ratings (as listed) |
| Rating histogram | 83 five-star, 14 four-star, 3 two-star — 100 in total |
| Energy per flash | Not stated anywhere in the listing |
| Power and weight | Corded electric, 240 volts, 1.26 kg |
| Water resistance | Not water resistant (as listed) |
| Included components | 2 heads, Smart Flex head, Gillette Venus razor, pouch (as listed) |
| Warranty and rank | 2-year manufacturer warranty; 14th in IPL Hair Removal Systems |
What buyers actually say
Quoted from customer reviews on Amazon
“It lives up to the Braun name—this hair removal device is fantastic! It is powerful and comes with four flash heads suitable for treating various parts of the body. It features the Smart Flex head, ensuring painless and thorough hair removal while being safe for the eyes—no need to wear protective eyewear during use. It is a truly excellent device; although the price is high, it is well worth the investment.”
“Quite the beast of an IPP. This is in the almost top end of what Braun make.It comes in a massive carry case/presentation box which really ends up being less practical than the cheaper versions of you actually want to take it somewhere.In the box you get the IPL and all additional heads, a face fuzz shaver and a razor.Make sure you read the instructions as although it will detect what skin tone you have and adjust the lasers accordingly there are certain skin types you can't use this on and certain areas of the skin you either should t use it on or should be cautious with. There's more limitations for guys here too so be cautious and take your time to u detest and what you're doing.There is a handy and simple app which can also guide you through using the IPL which is fine. I'm not a fan of having yet more rubbish on my phone and don't really get why it needs an app but it's there if you really think you want to use itResults are pretty good and start to work pretty quickly. I'll need a lot longer to know if it's truly going to leave me hairless for up to two years but it does seem to be working and I haven't burned myself or done something moronic with it yet.It senses my skin tone correctly and using whichever of the smart heads is most appropriate I've been making good progress.It's a lot quicker than I thought in terms of covering the surface area I have. I thought it would be a lot slower.Overall though this thing is very expensive but it does seem to be doing what they say and it's doing it marginally better than the one which is half the price.If you want the absolute best in this range then it is the one to go for. It has the most complete package overall.”
What it is up against
The rivals it was ranked against in Best IPL Hair Removal Devices 2026: 10 Ranked, Two at £109.99.
Questions people ask
How much does the Braun Smart IPL PL7321 cost?
£449.99 on the Amazon listing — more than the £269.98 Ulike Air 10 and roughly four times the two £109.99 devices named in this guide.
How many joules does each flash deliver?
The listing does not say. The Braun PL7321 bullets, specifications and customer reviews carry no energy figure in joules at all, unlike the two £109.99 devices in this guide that both quote 21J.
How many flashes does the lamp last?
Not stated. The Braun listing gives no lamp life and no flash count, so there is nothing here to weigh against the '999,900 Flash Light' claim made on the £56.49 Deplite.
What is the rating, and how many people rated it?
4.8 out of 5, with the listing headcount at 84 ratings. The histogram on the same page shows 83 five-star, 14 four-star and 3 two-star, which adds to 100, and 4.8 is what those 100 bars work out to.
What do the asterisks after the 6-year and 1st-use claims mean?
The listing data we have carries the asterisks but not the small print behind them, so the conditions attached to the 6-year, first-use, 10-minute and 3-month claims are not visible on the page.
What is in the box?
The listing's Included Components line says 2 heads, the Braun IPL with Smart Flex head, a Gillette Venus razor and a pouch — although one review in the same listing describes four flash heads.
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