Rank #2 in Best 43 Inch Smart TV 2026: Ten Ranked, Eight Still at 60Hz
Hisense 43E78Q 43-Inch QLED 4K Smart TV
Price and rating as shown on Amazon when we collected them. Both change.
The Hisense 43E78QTUK is the 43-inch QLED set ranked second in this guide. It is listed at £269.00 with 4.4 out of 5 from 522 ratings. Its own specification sheet gives 60 Hz as the refresh rate, and gives it twice — once as "Refresh Rate" and once as "Display Refresh Rate in Hertz" — which is the same figure eight of the ten sets in this ranking carry.
The finding on this page is the name. There is another Hisense on the list called the E78Q PRO, listing 144 Hz at £345. This one is the E78, listing 60 Hz at £269. That is £76 between the two prices and 84 Hz between the two figures, for two model names that differ by three letters. The listing states no brightness figure in nits at all, while the £265 TCL 43T6C on the same list claims 1,000. None of the four customer reviews shown mentions refresh rate or brightness. Everything on this page comes from the Amazon listing, not from any testing of our own.
How those 522 ratings break down
An average hides its own shape. This is the spread behind the 4.4 stars.
Specification
Exactly as published on the Amazon listing, field for field.
| Price | £269.00 |
|---|---|
| Amazon rating | 4.4 out of 5, from 522 ratings |
| Screen size | 43 inches |
| Resolution and refresh rate | 4K at 60 Hz (listed as both Refresh Rate and Display Refresh Rate in Hertz) |
| Display technology | QLED, direct-lit LED backlight |
| HDR formats supported | HDR10, Dolby Vision |
| Contrast ratio | High (as listed) |
| Dimensions and weight | 23.8 x 96.3 x 61.4 cm (D x W x H); 10.3 kg |
What buyers actually say
Quoted from customer reviews on Amazon
Verified purchase“What an amazing TV for a great price.Colours are crisp sound with or with out sound bar is good.Really easy to set up works well with EE TVFreely is a game changer on demand or live TV all good”
Verified purchase“Fantastic tv very easy set up through your phone or you can do it on the tv but takes a bit longer. Brilliant picture, colours are incredible. Well packed in the box with with good instruction how to unpack. Delivery was very quick with excellent tracking. 2 delivery guys who were very friendly and helpful in placing the tv where I wanted it. First class all round”
What it is up against
The rivals it was ranked against in Best 43 Inch Smart TV 2026: Ten Ranked, Eight Still at 60Hz.
Questions people ask
What refresh rate does the Hisense 43E78QTUK have?
60 Hz. The listing states it twice, as Refresh Rate and as Display Refresh Rate in Hertz.
How many nits does the Hisense 43E78QTUK claim?
None. The listing carries no brightness figure in nits; brightness is only described through the Hi-View AI Engine and Dolby Vision bullets.
Does the Hisense 43E78QTUK support Dolby Vision and Dolby Atmos?
Yes. Dolby Vision is listed under HDR Format Supported alongside HDR10, and Dolby Atmos is the subject of one of the listing's bullets.
How many HDMI ports does the Hisense 43E78QTUK have?
Three, as listed under Total HDMI Port.
Which apps are built in to the Hisense 43E78QTUK?
Disney+, YouTube and Netflix are listed under Internet Applications, and the product name also cites Freely.
What do the 522 ratings work out to?
4.4 out of 5. The star breakdown shown beside that figure totals 100 — 75 five-star, 11 four-star, 5 three-star, 2 two-star and 7 one-star — so the breakdown covers part of the 522 rather than all of them.
Comments
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