Rank #1 in Best 43 Inch Smart TV 2026: Ten Ranked, Eight Still at 60Hz
Hisense 43E78Q PRO 43-Inch 144Hz QLED Smart TV
Price and rating as shown on Amazon when we collected them. Both change.
The Hisense 43E78QTUK PRO is the most expensive set in this guide at £345, and the only one whose listing carries a 144Hz refresh rate. The other nine sets sit between £229 and £293 on figures that stop at 60Hz - with one Samsung at £289 quoting a lower 50Hz - so this is the one entry where the extra money is tied to a number you can point at in the specification table, rather than to a badge.
That number is not the whole story. The same listing claims a maximum display brightness of 500 nits, which is half the 1,000 nits claimed on the £265 TCL 43T6C further down this guide, so the priciest set here is not the brightest on paper. It is rated 4.4 out of 5 from 290 ratings, and the star breakdown shown alongside the listing adds up to 100 across its five bars while the same listing counts 290 ratings. Everything on this page comes from the Amazon listing for the Hisense 43E78QTUK PRO - we have not tested the set ourselves.
How those 290 ratings break down
An average hides its own shape. This is the spread behind the 4.4 stars.
Specification
Exactly as published on the Amazon listing, field for field.
| Price | £345.00 - the highest price in this 43-inch guide |
|---|---|
| Rating | 4.4 out of 5 from 290 ratings |
| Refresh rate | 144Hz (as listed) - the only 144Hz figure in this guide |
| Maximum display brightness | 500 Nit (as listed) |
| Display | 43-inch QLED, 4K, 16:9, direct lit LED backlight |
| Contrast ratio | High (as listed) - no figure given |
| HDR and audio | Dolby Vision and Dolby Atmos listed, 5.1 audio channels |
| Size and weight | 43 inches; 22.3D x 96.3W x 61.1H centimetres; 10.2 kg |
What buyers actually say
Quoted from customer reviews on Amazon
Verified purchase“absolutely love this tv ,stunning picture easy to setup connectivity was straightforward through the downloadable vidda app . the compatibility is great for 4k 120hz with my ps5 with stunning colour very bright .for the money i don't think there is a better tv in the same price bracket for what you get feature wise”
Verified purchase“The sound is amazing on the TV the picture is very good quality and the game mode runs perfectly with my ps5 pro really makes a difference if your looking for a cheap gaming TV that really love up to it's price it's definitely this TV”
What it is up against
The rivals it was ranked against in Best 43 Inch Smart TV 2026: Ten Ranked, Eight Still at 60Hz.
Questions people ask
What refresh rate does the Hisense 43E78QTUK PRO list?
The specification table gives 144Hz, and the feature list repeats it as 144Hz Game Mode PRO.
How bright is the Hisense 43E78QTUK PRO according to the listing?
The listing states a maximum display brightness of 500 nits. That is the figure given, and it is half the 1,000 nits claimed on the cheaper TCL 43T6C in this guide.
Does the Hisense 43E78QTUK PRO support variable refresh rate for consoles?
Yes. The listing names 144Hz VRR, ALLM, ultra low input lag and AMD FreeSync Premium PRO within 144Hz Game Mode PRO.
Which HDR formats are listed for the Hisense 43E78QTUK PRO?
Dolby Vision appears under HDR Format Supported, and Dolby Vision Gaming is listed among the product features. No other HDR format is named in the data.
What score and how many ratings does the Hisense 43E78QTUK PRO have?
4.4 out of 5 from 290 ratings. The star breakdown shown with the listing totals 100 across its five bars, with 72 of those at five stars, while 290 ratings are counted.
What audio does the Hisense 43E78QTUK PRO list?
Dolby Atmos, with the listing giving 5.1 audio channels and Dolby Atmos as the speaker description.
Comments
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