Rank #3 in Best 55 Inch TV 2026: 10 Ranked — The Refresh Rate Trap
Hisense 55E78QTUK QLED Smart TV with Dolby Vision
Price and rating as shown on Amazon when we collected them. Both change.
The Hisense 55E78QTUK is a 55-inch 4K QLED television with direct lit LED backlighting, Quantum Dot Colour, Dolby Vision, Dolby Atmos and the Hi-View AI Engine, listed at £349.00. It takes third place in this guide, and it is the cheaper of the two 55E78QTUK entries we cover. The other one is £445 and lists 144 Hz; this one lists 60 Hz in both of the fields that mention refresh rate — "Refresh Rate: 60 Hz" and "Display Refresh Rate in Hertz: 60". On the two listings we have, that £96 step up buys the higher refresh rate and nothing else we can point to.
What holds it near the top is the rating evidence rather than the spec sheet. It carries 4.4 stars from 522 ratings, and in the breakdown shown on the listing 75 of the 100 ratings sit at 5 stars against 7 at 1 star. That is in the same territory as the 6% one-star share on the other two Hisense models in this guide, and well below the 16% and 17% carried by the Samsung U7020H and the HYE, both of which also score 4.0 rather than 4.4. One field is worth flagging as odd: the listing fills "Motion Enhancement Technology" with "Hi-View AI Engine", which is a processing engine, not a motion rate, so it tells you nothing about how this panel handles movement.
Everything on this page is taken from the Amazon listing for this model. We have not tested the set ourselves.
How those 522 ratings break down
An average hides its own shape. This is the spread behind the 4.4 stars.
Specification
Exactly as published on the Amazon listing, field for field.
| Price | £349.00 |
|---|---|
| Rating | 4.4 out of 5 from 522 ratings |
| Refresh Rate | 60 Hz — the same figure appears in both "Refresh Rate" and "Display Refresh Rate in Hertz" |
| Panel | 55-inch QLED, 4K, direct lit LED backlight |
| HDR Format Supported | Dolby Vision |
| Motion Enhancement Technology (as listed) | Hi-View AI Engine |
| Rating breakdown (as listed) | 75 of 100 ratings at 5 stars; 7 at 1 star |
| Dimensions and weight | 29.8D x 123.4W x 75.1H cm; 15 kg |
What buyers actually say
Quoted from customer reviews on Amazon
Verified purchase“What an amazing TV for a great price.Colours are crisp sound with or with out sound bar is good.Really easy to set up works well with EE TVFreely is a game changer on demand or live TV all good”
Verified purchase“Fantastic tv very easy set up through your phone or you can do it on the tv but takes a bit longer. Brilliant picture, colours are incredible. Well packed in the box with with good instruction how to unpack. Delivery was very quick with excellent tracking. 2 delivery guys who were very friendly and helpful in placing the tv where I wanted it. First class all round”
What it is up against
The rivals it was ranked against in Best 55 Inch TV 2026: 10 Ranked — The Refresh Rate Trap.
Questions people ask
Is the Hisense 55E78QTUK a 60 Hz or a 120 Hz TV?
The listing gives 60 Hz in both fields that mention it: "Refresh Rate: 60 Hz" and "Display Refresh Rate in Hertz: 60". This is the £349 55E78QTUK entry in this guide; the £445 entry in the same family is the one listed at 144 Hz.
Does the Hisense 55E78QTUK support Dolby Vision and Dolby Atmos?
Yes. Dolby Vision is the HDR format listed, and Dolby Atmos is described in the product bullets as delivering sound from all directions.
How many HDMI ports does the Hisense 55E78QTUK have?
Three, according to the "Total HDMI Port" field. HDMI is also listed as the audio input and hardware interface.
What apps does the Hisense 55E78QTUK come with?
Disney+, YouTube and Netflix are named under internet applications, and Freely appears in the product title alongside them.
How big and heavy is the Hisense 55E78QTUK?
It is listed as a 55-inch screen with a display size class of 55 inches, measuring 29.8 cm deep, 123.4 cm wide and 75.1 cm high, and weighing 15 kg.
What is the picture technology on the Hisense 55E78QTUK?
QLED with Quantum Dot Colour, 4K resolution and a direct lit LED backlight, with the Hi-View AI Engine listed for upscaling and for enhancing resolution, brightness, contrast and colour.
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