Rank #3 in Best OLED TV 2026: 10 Ranked, and Why the Price Ladder Is Upside-Down
Samsung S90F 65-Inch OLED 4K Smart TV (2025)
Price and rating as shown on Amazon when we collected them. Both change.
The Samsung 65-inch S90F is the third entry in this guide to the best OLED TVs. It is an OLED set with a 4K panel, the NQ4 AI Gen3 processor and four HDMI ports, and the guide lists it at £1,199.00. The number that matters here is not the price on its own. The guide records the same 65-inch Samsung OLED twice, both times at 144.4 x 83.2 x 4 cm and 21.2 kg, once at £1,199.00 and once at £1,499.99. This is the cheaper of those two entries, and it also comes in below Samsung's smaller 55-inch S95F, which the guide prices at £1,369.
The listing then disagrees with itself on refresh rate. Two spec fields — Refresh Rate and Display Refresh Rate in Hertz — give 120, while the product name and the motion bullet both say Motion Xcelerator 144Hz. At 4.2 out of 5 from 109 ratings the score looks solid, but 14 of those 109 ratings are one-star. Everything on this page comes from the Amazon listing and the customer reviews attached to it; we have not tested the television ourselves.
How those 109 ratings break down
An average hides its own shape. This is the spread behind the 4.2 stars.
Specification
Exactly as published on the Amazon listing, field for field.
| Price | £1,199.00 |
|---|---|
| Rating | 4.2 out of 5, from 109 ratings |
| Screen size | 65 inches |
| Panel | OLED, self-luminous backlight |
| Refresh Rate (as listed) | 120 in two spec fields, Motion Xcelerator 144Hz in the product name |
| Dimensions | 4 x 144.4 x 83.2 cm (D x W x H) |
| Weight | 21.2 kg |
| Ports | 4 HDMI, 1 USB 3.0 |
What buyers actually say
Quoted from customer reviews on Amazon
Verified purchase“I purchased this item at a fantastic price to replace my old Samsung following failure at 10 years. The picture quality is exceptional as is the design. The operating system takes a little getting used to over the old one but is very comprehensive. The solar remote is fantastic and as all the short cut buttons on that you require. Overall very happy with the product and would strongly recommend.”
Verified purchase“I've been incredibly impressed with the Samsung S90F. I originally bought one for my gaming room and was so impressed with it that I ended up buying a second one for my living room. In fact, I'm even considering buying a third for my bedroom. The picture quality is absolutely stunning. The OLED panel produces deep blacks, vibrant colours and fantastic HDR performance. Gaming is where this TV really shines too, the 144 Hz panel and gaming features make it an excellent match for my PlayStation 5 Pro and gaming PC. The interface is fast and responsive thanks to the newer processor, which was one of the reasons I chose the S90F over some of Samsung's cheaper OLED models.The only slight issue I had was with my second TV. The security seal/sticker on the box had been broken when it arrived, which initially worried me. Fortunately, after inspecting everything, the TV itself was in perfect condition, all the protective films were still in place, and it has worked flawlessly ever since. It may simply have been opened for inspection or quality control, but it's worth mentioning. Overall, I'm extremely happy with my purchase. Buying one was an easy recommendation, buying a second confirmed it wasn't a fluke, and the fact I'm genuinely thinking about buying a third probably says everything you need to know.Highly recommended!”
What it is up against
The rivals it was ranked against in Best OLED TV 2026: 10 Ranked, and Why the Price Ladder Is Upside-Down.
Questions people ask
How much is the Samsung 65-inch S90F here?
£1,199.00. The guide lists the same 65-inch Samsung OLED twice, at £1,199.00 and at £1,499.99, and this entry is the cheaper of the two.
Why is this 65-inch Samsung cheaper than a smaller Samsung?
The guide records the 55-inch Samsung S95F at £1,369, which is £170 more than this 65-inch Samsung S90F at £1,199.00 — a larger screen for less money within the same brand.
Does the Samsung S90F run at 120Hz or 144Hz?
The listing gives both. The Refresh Rate and Display Refresh Rate in Hertz fields say 120, while the product name and the AI Motion Enhancer Pro bullet mention Motion Xcelerator 144Hz.
What is the customer rating for the Samsung S90F?
4.2 out of 5 from 109 ratings. Of those 109, 67 are five-star and 14 are one-star, so the average hides two very different groups of buyers.
What do reviewers say about the Samsung S90F's picture and sound?
The reviews in the listing describe deep blacks, vibrant colours and HDR performance, and one buyer calls the sound very good with excellent bass. Another mentions gaming as a main use.
How big is the Samsung 65-inch S90F and what does it connect to?
The listing gives 4 x 144.4 x 83.2 cm (D x W x H) and 21.2 kg, with 4 HDMI ports, 1 USB 3.0 port and YouTube, Netflix and Amazon Instant Video named as apps.
Comments
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